The Founder's Journey

Why I Started Choose 90

It started with a disconnect. A little over a year ago, I found myself suddenly cut off from the digital social world. Without warning, my social media accounts were shut down. For months, I tried to appeal, to fight it, to get back "online."

But then, something unexpected happened.

"I noticed my mood, my health, my attitude—literally every key metric about my life—improved. And not just a little, but a lot."

The Realization

I asked myself: Why do I feel so much better?

The answer was clear. The digital world had become a mask. People were saying things online—negative, divisive, mean-spirited things—that they would never say face-to-face. I realized that 90% of what I was reading was negative. It was poisoning our view of humanity, our neighbors, and our country.

We see the result of this everywhere: anxiety, isolation, broken families, and a society that feels like it's circling the drain. It crushes me to see good people losing their joy to a false reality.

The 90/10 Philosophy

I decided I couldn't change the whole world, but I could change myself, and I could share a new way of living. My goal is simple:

  • Be 90% Positive and Uplifting.
  • Accept being 10% Human.

We are not perfect. We will have bad days. We might rant or stumble. That's okay—we are human, and forgiveness is real. But our goal, our North Star, is to bring light back into the room.

Since making this choice, my love for my family, my neighbor, and my country has never been stronger. I want that for you. I want that for your children.

What Others Are Saying

"Choose90 is exactly what I need in my life, as the news and posts have been so depressing."

— Sarah J.

Join the Resolution

If this movement can save one life, rebuild one friendship, or restore one family dinner, it is a success. Let's look in the mirror and choose to be the good.

Take the Pledge Today